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Why You Need Email Marketing as an Effective Digital Channel
Email marketing is one of the most powerful, yet cost efficient ways for a business to reach its target audience. Still, many businesses are not sure how to reap its benefits. Here are some common misconceptions answered.
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How to Write Great Case Studies for Successful B2B Marketing
Case studies are powerful content for building brand credibility and authority. How can you write great case studies that meet those goals and drive conversion? Here are our top tips.
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Beyond Blogs: 6 Types of Content B2B Marketers Should Create
So you think you are doing content marketing right? It’s not just about creating regular blog posts. To maximize lead generation, every B2B marketing team needs to consider these six types of content.
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6 Ways to Get Your Blog Posts to Reach a Wider Audience
You have created your best blog post ever. You have followed all the SEO rules to maximize organic traffic. How do you go the extra mile and reach a bigger audience?
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Professional Data Skills is Now a HubSpot Solutions Provider
As a HubSpot Solutions Provider, Professional Data Skills can now better tap into HubSpot’s resources and expertise to help our clients harness its CRM marketing automation power.
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8 Best Practice Tips for Copyediting Your Own Writing
Copyediting is the phase where you edit your written work before publishing it. Good copyediting is what differentiates a top-notch written work from a mediocre one. Read our blog post for best practice tips on copyediting.
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What’s the Difference Between an eBook and a Whitepaper?
What’s the difference between an eBook and a whitepaper? They are longer than blog posts, and they can be gated and targeted at different buyer personas. But how do they differ, and what should you know?
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Why Work With a Content Marketing Agency Instead of Freelancers?
Having freelance resources work on your digital marketing project is a great way to save time, cost, and effort. However, not every aspect of marketing is a great fit for solo players – particularly when you need guaranteed delivery and high-quality service.
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How To Turn Complex Technical Subjects Into Winning Content
Technical content writing is a tough gig. You need to be familiar with the technology and be able to explain it so well that your readers should come back for more. How do you do that?
