So you have published your latest and greatest blog post.
You have worked hard writing it, ensured you have primed it with carefully-researched keywords, and followed all the golden rules of SEO. Catchy titles, meta descriptions, H2 headings, and perfect header images are all there. In fact, the blog might have been written by the talented folks of ProDataSkills. Google Analytics is showing traffic hitting your page.
But not at the rate you would have loved.
It’s been a week, and the schedule for your next post is in about another week. Why isn’t traffic spiking? You know you did everything you could have done to attract more traffic.
Unfortunately, that’s not how it works anymore. As much as we’d like our blogs to go viral on their own merits, it doesn’t work in a crowded world wide web. You need to tell people about it. Don’t depend on just Google.
So how do you reach a wider audience smartly and effectively? Here are six techniques you can follow.
Technique #1: Make it Shareable
The first step to getting more traffic to your blog post is to make it shareable. Even if your blog post attracts healthy traffic, you want to build on that success and keep the cycle going. What better way to do it than to get the people who read it to share it too? That’s why your blog site should have sharing option. Many sites allow their blogs to be shared on social media, email, or even instant messaging apps. This helps people to share your article without manually copy-pasting the URL.
Technique #2: Share on Social Media
This is the most straightforward strategy but one that’s often missed. You must inform your followers about your blog post on every social media channel your company has a profile on. LinkedIn, Twitter, Meta company page—you name it.
You can use a free tool like Canva to create a simple graphic with an intriguing excerpt from your blog and post it on social media. And don’t worry—it’s totally fine to post the same graphic on multiple platforms. If you aren’t using graphics, you can use the same or different text-based messages in all the channels. There’s a high probability your audience is different on Facebook, LinkedIn, Twitter, and even Instagram. So copy/paste and post away.
What’s also essential is using relevant hashtags in your social media posts. These will show your post in the timeline of whoever subscribes to those hashtags. This will help those people find your blog.
And don’t think you can’t post the same message about your blog multiple times on the same channel. The Internet (and social media in particular) is a superfast freeway. People won’t remember what they saw three weeks ago. Even if they do remember your post about the blog, at worst, they won’t click on it, and if it resonates with them, they will repost or share it. We recommend you follow this strategy for blog posts with strong potential to increase your viewership, followership, or sales.
So, how often should you post about the same blog? It depends on your number of followers, how often you post, and the channels you are posting to. As a rule of thumb, wait at least two weeks before posting about the same blog.
Finally, if you have the budget, consider purchasing social media ads to boost your post. Although doing it for every post isn’t practical, it certainly helps to spread the word about blogs you want most people to see.
Here at Professional Data Skills, we promote our blog posts through social media. We also ensure any articles we have written for our clients are promoted on social media channels.
Technique #3: Send an Email Newsletter
Think nobody reads your email newsletters? Well, you might be surprised to see some stats from this HubSpot blog. The average email open rate across all industries sits between 20% to 30%, and the clickthrough rate is between 1.2% to 3% (see Mailchimp and Smart Insights).
However, think about the 1.5% of your database who open the email and click on your blog’s link. If you have 5,000 email addresses in your database, that’s still 50 people who are getting interested. Many of them might share it on their own social media channels.
Technique #4: Use Backlinks
If your blog post is part of a topic cluster, adding links from the pillar page and the other posts to your blog (and vice versa) makes sense. It doesn’t have to be only for topic clusters—as long as your article can be referenced from another blog, put a link pointing back to it. That way, traffic hitting your newer blog posts can also be aware of the original article.
Technique #5: Post on Multiple Platforms
Most publishing platforms will have strict rules about publishing duplicate content. But some may have more lenient policies. You could post your blog on those platforms (e.g., Medium) and add a disclaimer like “this article was first published on…”. Like topic clusters and backlinks, you can reference your original blog from articles you publish on different platforms. By submitting your blog to an external publication, you are spreading your knowledge to an already established network that could be far larger than your existing following.
Rule #6: Use Q&A Sites
This goes back to our social media promotion technique. People look for answers on sites like Quora, Reddit, or Stack Exchange. Regularly answering industry-related questions on these sites establishes your brand as a thought leader and allows you to promote your blogs.
Let’s say your company offers a SaaS solution for workspace health and safety management. One of your blog posts is about the top 10 similar platforms. When you answer questions related to such topics (e.g., “what are some well-known workplace incident management tools?”), you could answer the question and provide a link to your blog.
Final Words
So now you have seen a few techniques to present your blogs to a broader audience. As you can see, apart from running ads, all these methods are free. All that’s needed is a little time and effort.
If you want to create thought-leadership or deep-dive, hands-on blogs for your technology company, our expert content creators will be more than happy to help. We can create well-researched content related to your products and services, promote them through social media and email campaigns, and report on subsequent engagement rates. To know more, contact us today.